Do you know what your WISP customers want? Are you making the right offerings to your current customers? Or even the right offerings to attract new customers? It's important to understand what's a good deal for you and your subscribers.
But how do you know what you should offer? We've interviewed CEOs, Presidents, and Owners of some of the most successful WISPs in the industry to see how they figured out what the right offerings were for their subscribers and how that translated to the success of their WISP.
From our many interviews, we've created a WISP Essentials Guide: 10 Keys to Success from Industry Leaders. This guide is full of little nuggets of information on how to become a successful WISP business. You can download the full guide here or keep reading for a small snippet of Key #7: Know Your Market: Part 2 - Make the Right Offerings.
"It’s important to understand what’s a good deal for you and your subscribers. Let’s take the example of expanding into a new coverage area. Travis, WISP President from Missouri, shared what he takes into account:
- Who is the target market?
- Who is the competition, and what are they offering?
- What would better service look like relative to the competition?
"Not rocket science, right? However, don’t miss one important aspect: Providing a better service does NOT mean offering the best possible speeds. You just need to offer the best service relative to the market, and keep a step ahead of your competition. From the subscriber’s viewpoint, your offerings are relative to your competitor’s offerings. At the end of the day, people just want reliable service, and 5 mbps might be all they need for now"
Key #7 covers not only how to make the right offerings, but also touches on the following tips:
- Understand What is Good Enough
- Define Premium Service
- Be Realistic and Say No
- Don't Underprice Yourself!
- Play to Your Strengths